Caitlin Cogdill

  1. Fundraising from the heart: Crafting powerful, authentic messages that move millions to support Wikipedia

    The Online Fundraising team at the Wikimedia Foundation relies heavily on A/B testing to understand what types of messages resonate with our readers. While the process behind the testing can be complicated, one lesson is simple: our messages must come from real people with a real love for Wikipedia. Here’s a window into how our messages come into being.... Read more

  2. “Wikipedia is a testament to what we can create together as a global community”: Sara Mörtsell

    Sara Mörtsell, Education Manager for Wikimedia Sverige, is working to help educators and learners in Sweden understand how free and open education can work for them.... Read more

  3. Wikipedia’s Art & Feminism Edit-A-Thon and the Gender Gap