After some internal discussion on whether opting out of the Phorm user-profiling system in the UK would legitimize it, we’re going ahead and requesting an opt-out for all the domains under the Wikimedia Foundation’s control:

Subject: Phorm opt-out for and related domains
Date: Thu, 16 Apr 2009 14:28:11 -0700
From: Brion Vibber <>

To whom it may concern --

The Wikimedia Foundation requests that our web sites including and all related domains be excluded from scanning by the
Phorm / BT Webwise system, as we consider the scanning and profiling of
our visitors' behavior by a third party to be an infringement on their

Here is a list of our domains which should be excluded (please exclude
any and all subdomains as well):

Thank you for your time.

-- brion vibber (brion @
CTO, Wikimedia Foundation
San Francisco
+1 (415) 839-6885

Received autoreply:

Subject: 	Publisher Exclusion Request Autoreply
Date: 	Thu, 16 Apr 2009 14:28:30 -0700
From: 	website-exclusion 
To: 	Brion Vibber 

Thank you for your submission to the Phorm website exclusion list. If
there are no obvious grounds to doubt the legitimacy of the request the
URL will be blocked as soon as possible, usually within 48 hours.

Requests must be made by the legitimate owner of the domain. If we have
questions regarding your domain Phorm may take a number of steps,
including attempting to contact the domain administrator by email for
confirmation of this request. If the request remains questionable and is
not confirmed within 10 days, the URL will be removed from the exclusion
list and an email will be sent informing you of this decision.

Where applicable, please ensure that the Administrative Contact details
for this domain are up to date. If you need to update them, please
resubmit your request when the amended details are visible in the WhoIs
database - (use a public whois service such as
_ if you are unsure it has been