How would you make this button better?

We have begun exploring ideas for enhancing the visibility of a donate button, not only within Wikipedia and the Wikimedia main template, but also on every page of every Wikimedia project. We hope that enhancement will enable us to better informing our public that we are dependent on their donations as we promote the free and open knowledge movement.

As we saw in the last fundraiser, different messages and visual styles had different outcomes: different levels of gifts, origin of donors, and frequency of donations.  We expect that a small change to the Wikimedia design template will result in a big returns in donations — increasing funds we use to keep the Wikimedia movement alive and growing.  We expect that in return for a bit of enhanced visibility, we will see a daily increase of up to 20% in donations.

Working with the same designer that worked on last year’s donation page, we have culled his 30+ button ideas into 6 that represent some of the better designs.

We have posted several design options for your comments and input.

Design is only half of this change… words are equally important.   We are also looking for input on messaging on the donate button and on most Wikimedia articles.  What are the simplest words we can use? Can the text be easily translated into dozens of languages? We need text that will communicate that we are a non-profit and and express the importance of donations in keeping our projects active.

Join the discussions on our donation upgrades page and catch a glimpse of the upcoming improvements to our community fundraising efforts!

Rand Montoya
Head of Community Giving

Today we’re excited to announce a very generous in-kind sponsorship from Amsterdam-based data center provider Evoswitch.  This sponsorship, valued at over 300,000 euros has allowed the Foundation to house a large new bank of caching servers in a highly central location in Europe.  Not only does this provide us with a long-term solution for delivering faster and better traffic in Europe and beyond, it also means that Wikimedia servers are taking advantage of cutting edge green power technology provided by Evoswitch.

Evoswitch operates a leading, 100% carbon neutral data center.  Free culture, global access to free information, and sustainable, green data centers: it’s a tremendous mission-supporting partnership.  We’d like to thank the great folks at Evoswitch for working with us to support our mission and for helping millions of internet users gain access to our projects.

Jay Walsh, Communications

Wow.

It’s been a nice few weeks in fundraising for Wikimedia Foundation.  Our users have demonstrated overwhelming support for our projects and our mission.

We’ve more than passed our initial fundraising goal of $6 million (though you are still encouraged to make a donation…bolstering our reserves in preparation for the years ahead is always welcome) with over 130,000 people making a statement for open and free information.

I love being able to say that.  Thank our donors again for their support.

That said, we’ll be taking down the site notices/banners today at 4pm PST.  We’ll be sending out some news next week (approaching the 8th anniversary of Wikipedia) with some new geographic breakdown data about giving.

-Rand Montoya
Head of Community Giving<

We’re extremely pleased to be sharing the news that the 5th annual Wikimedia on-line fundraising campaign in support of Wikipedia and our sister projects has burst past its $6million USD goal.  Today we issued a press release, and later today we should have some further correspondence to share.

We will aslo be rotating the site banners on Wikipedia and the other projects later today to point to a new thank you note from Jimmy Wales.

This is a great day for Wikipedia, and for the more than 125,000 supports of the project.  You’ve helped us raise over $6.2million – and we’re still seeing donations come in.  Thank you for showing extraordinary support, and for helping to sustain and grow Wikipedia.

Happy New Year!  What a great way to kick it off.

Jay Walsh, Communications<

There is just no doubt in my mind that Jimmy’s Appeal letter has been the cause of our wonderful, incredible fundraising bump over the last 7 days.  None of us here predicted  such a wonderful response…but when you think about it, it really makes sense.

A few blog posts back, we proved that people do read our site notices…our messages matter.  So is it so hard to imagine these results?

Fundraiser Snapshot 122908

Yeah… I guess it might be hard to imagine.   Those LONG green lines are the donation totals for Jimmy’s Appeal.  It’s roughly 8 times what we had been raising on a daily basis previous to the appeal.

Date    # Donors    $USD
12/23/08    8,192     $283,994.98

12/24/08    6,823     $229,293.59

12/25/08    5,139     $169,109.73

12/26/08    5,995     $213,963.27

12/27/08    5,791     $200,988.24

12/28/08    5,627     $196,524.30

12/29/08    5,850     $207,349.76

Compare those results to the recent weeks (when we were averaging about $30,000 per day), the biggest change is running the Jimmy Appeal at 50% of the time.

Site Notice Frequency 12/20/08 to 12/22/08:

There Need it Meter: 25%
Rely on donations Meter: 25%
Wikipedia is a Non Profit: 25%
Various Quotes:  25%

And from 12/23 to present:

Jimmy Appeal Red Border:  25%
Jimmy Appeal Grey Border:  25%
There Need it Meter: 10%
Rely on donations Meter: 10%
Wikipedia is a Non Profit: 10%
Various Quotes:  20%

Incidentally, how did the grey bordered vs. red bordered vs. quotes and other site notices do?

# donations        sum           average
red border            13,372      $441,163.75     $32.99       25%
grey border          12,215       $419,911.63     $34.38       25%
quotes                     1,560        $59,445.81     $37.69       20%
Helped Meter           963        $35,814.23     $37.19       10%
Need it Meter           927        $32,502.97     $35.06      10%
NonProfit Meter      867        $38,412.25     $44.30      10%

Nope… no doubt.   The Jimmy Appeal was a huge push.

The Appeal really hit the right notes for our community:  direct and honest.  It was straight to the point and forceful.  And it helped our donors understand why we needed the money and what we were going to do with it.

As I write this, we’re at approximately $5,500,000.00 and still going strong toward our $6 million goal.   That’s with over 100,000 donors (many of them new donors) averaging over $30.00 per donation.   That speaks very well for the depth of our donor pool and the future.

Rand Montoya
Head of Community Giving

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Today marked the single most active fundraising day since the beginning of our campaign, and maybe in the history of fundraising at Wikimedia. People have come out in great numbers, and with a great total: Over $283K USD was raised in one day, from 8,186 donations!  That’s up from 800 contributions yesterday – or an 892% increase in the number of donations  (see the green spike):

Why the jump? It can very likely be attributed to the intro of our banner inviting users to read a donation appeal letter from founder Jimmy Wales:

This is a tremendous gesture from all the supporters of Wikipedia from around the world. A huge thanks to all of you – here’s to a few more days like today so we can keep pushing for our $6million goal!

Jay Walsh, Communications<

Admittedly, this is a year of growth and testing for the Wikimedia Foundation Fundraising team. We have 4 new members and the Annual Fundraiser is a new experience for all of us. In fact, I’m not sure how many fundraising projects have had this kind of reach (250+ million unique viewers in November).  This provides us with an amazing opportunity to test different pitches through our site notices. With the fundraiser reaching a huge audience, we knew we had a great chance to test different messages and see what works and what doesn’t.

We started the Annual Fundraiser on November 3rd with 4 site notices (the big banners across the top of every Wiki article). Our tech team worked to track each notice and each notice had a randomized 25% chance of displaying on any given article (on every Wikipedia, in localized languages, and in other other Wikimedia projects). In theory, every notice had the same number of views. You can see the 4 site notices here: http://meta.wikimedia.org/wiki/Fundraising_2008/design_drafts.

Now, which notices do you think did the best? The results are surprising:

People love to click on the links with the thermometer…but less than 10% donated after clicking-though. However, it’s interesting to see the strength of the “Wikipedia is there when you need it — now it needs you” message. While it had significantly less clicks, nearly 17% of people donated after clicking on it.

What do you make of that? What other conclusions would you draw?

And what do you think our next test should be?

-Rand Montoya
Head of Community Giving<

Today, we are 11 days into the 2008 Annual Giving Campaign…it’s been quite an exciting experience. You’ve probably seen the site notices up on just about every Wiki-project page and almost every language. Our volunteers and tech team have worked overtime to get everything working. We’ve had an amazing response from the community (This page still stuns me and I spend far too much time refreshing it).

After 11 days last year, we had 10,599 donors who gave $289,091.08 in total.

After 11 days this year, we have 22,736 donors who have given $629,825.92 in total.

Those are some nice numbers and we’ll be working to make sure that they continue. But to see that type of progress reminds me of one of the things I’ve heard more often than anything else related to my work at Wikimedia was/is: “What? Wikipedia is a non-profit?”

People don’t seem to know yet how dependent the Wikimedia Foundation is on the goodwill of our community. This year, community gifts (donations of less than $10,000) are expected to make up nearly half of our $6 million budget. Part of our strategy this year is to emphasize our charitable status and make a case to our users that they can help us maintain and promote the free knowledge movement.

And, to date, they have. And that’s pretty exciting.

-Rand Montoya
Head of Community Giving

Today we are very pleased to announce the kick-off for the 2008 Annual Giving Campaign for the Wikimedia Foundation. For most Wikipedia users that means you’re now seeing a shiny banner at the top of every Wikipedia page – likewise for the other Wikimedia Foundation projects.

The campaign will run through January 15, 2009 – which will mark the eight birthday of Wikipedia. We’ve increased our goal this year to $6million USD – it’s ambitious, but with more resources to spread the word and help bring in donations, we’re confident we’ll get there and beyond.

To make things run smoothly we’ve rebuilt the entire front-end of the donation system at donate.wikimedia.org, and we’ve streamlined the Wikipedia donation banners. Live comments from donors return, and we’ve also added a series of standard ‘Support Wikipedia’ buttons. We’re also encouraging fans and users to remix the Wikipedia puzzle mark to show support in their own way.

For the podcasters or internet/traditional radio folks out there we’ve also produced a series of audio public service announcements in varying lengths, and in broadcast quality formats.

Last (but not least) we’ve created a form so anyone can share their stories about how Wikipedia has made their lives easier. This is the perfect time to reflect on the impact Wikipedia has had on your life – and you’ll help us build our understanding of how Wikipedia is being used by people every day. We’ll be sharing your stories here on the blog.

A huge thank-you to our ongoing and new donors – your donation will support global access to free knowledge, and a long, healthy future for Wikipedia.

Here’s to a successful campaign!

Jay Walsh, Head of Communications