Today we’re excited to announce a new partnership with Telefónica, one of the largest telecommunications companies in the world.  Telefónica will be working with the Wikimedia Foundation to increase the reach and accessibility of free knowledge for millions of their customers.  Through their mobile, IPtv, broadband, and other platforms they will soon begin to provide fast and innovative access to educational information from Wikipedia and other Wikimedia projects.

Telefónica has a particularly strong presence in Latin America, a part of the world experiencing an incredible rise in access to the internet, and a place where we hope to see considerable increases to our free knowledge materials.

Over the course of this three-year partnership we plan to jointly develop new approaches to sharing Wikimedia project information, particularly through Telefónica’s very large base of mobile subscribers. Telefónica has also expressed a strong interest in working with local chapters to support local outreach and education activities.  Last year they supported Wikimania in Buenos Aires.

Starting 31 January and during the entire month of February 2010, participating museums in Great Britain are joining with people from all ages, backgrounds and communities to celebrate Britain Loves Wikipedia.  The public is encouraged to photograph the multitude of national treasures contained in Britain’s collections, releasing them under a free license to be used to illustrate Wikipedia articles and much more.

The initiative is being spearheaded by the volunteer chapter based in the United Kingdom, Wikimedia UK.  Wikimedia’s volunteer chapters (which now number at 27 and continue to grow) support the movement by carrying out fundraising, public outreach, and relationship building in their respective territories.

You can read more about Britain Loves Wikipedia on the Wikimedia UK blog here. If you’re in the UK through the coming month, join up and help grow Wikimedia’s collection of freely reusable images and media!

Cary Bass, Volunteer Coordinator

Sharing in the sum of all human knowledge requires us to go to the sources. Beyond citations to books, journals, and websites, knowledge comes alive through images, video, and audio footage. We can travel to the beginnings of human history and admire the beauty of the Venus of Brassempouy carved from mammoth ivory 25,000 years ago. We can marvel at 2000-year-old mummy portraits that capture the dead in vivid colors. We can immerse ourselves in an Easter procession of the 19th century painted in incredible realism by Ilya Repin. We can listen to the earliest sound recording of a human voice, which could only successfully be played back two years ago for the first time.

Galleries, libraries, archives, and museums (a collective we refer to as “GLAM”) document, showcase, preserve and protect our cultural treasures. The Internet gives us the opportunity to share digital entry points to the fuller experience that cultural institutions can offer. With more than 340 million unique visitors every month, Wikipedia is the central entry point for research in the Internet-connected world.

The international Wikimedia volunteer movement is therefore naturally aligned with the public service mission of cultural institutions. Over the last year, we have seen an acceleration of partnerships to bring content online. This is also a result of the emergence of Wikimedia’s world-wide presence through chapter organizations founded by volunteers, which exist in 27 countries.

For the first time, we now have compelling data that shows the success of these partnerships, and the virtuous circle they can inspire. We also can use the same metrics to track the success of Wikimedia’s other content outreach initiatives.

Measuring success

Developing improved content usage metrics was one of the key priorities identified at the Multimedia Usability Meeting in Paris (see previous report). Thanks to the work done by Bryan Tong Minh, who attended the meeting, the usage of every media file in our media repository is now fully tracked across different Wikimedia projects and languages. Based on this, Magnus Manske, another volunteer and Paris attendee, developed two useful scripts that help us track the usage of entire collections of content:

• “Glamorous“, which enumerates where media from a collection are used (e.g. which Wikipedia languages);
• “Amalglamate“, which tracks comparative collection usage data over time (starting January 12).

Using these scripts, we can analyze the impact of our content partnerships in real-time. For example:

In December 2008, Wikimedia Germany developed a partnership with the German Federal Archives resulting in the donation of 80,000 images, most of which relate to German history. As required by Wikimedia policy, these images were donated under a free content license which allows anyone to re-use them, provided proper credit is given.

Of the 82,458 images uploaded, 18.3%, or 15,109 images, are in active use in Wikimedia’s projects (e.g. Wikipedia, Wikinews, Wikibooks).

The most frequently used [1] photograph from the collection is the photograph of Willy Brandt, German Chancellor from 1969 to 1974. It is used in 60 language editions of Wikipedia, with a total of 83 uses.

Effectively, this photograph of Willy Brandt becomes an iconic image that web users from around the world will see when researching the politician, in any of these languages: Aragonese, Arabic, Azeri, Belarusian, Bulgarian, Breton, Bosnian, Catalan, Chinese, Croatian, Czech, Danish, Dutch, English, Esperanto, Estonian, Fiji Hindi, Finnish, French, Galician, Georgian, German, Greek, Hebrew, Hungarian, Indonesian, Icelandic, Ido, Italian, Japanese, Korean, Kurdish, Latin (!), Lithuanian, Low Saxon, Lower Sorbian, Macedonian, Norwegian, Occitan, Persian, Polish, Portuguese, Quechua, Romanian, Russian, Serbian, Serbo-Croatian, Slovak, Swahili, Swedish, Tagalog, Tajik, Turkish, Ukrainian, Vietnamese, and Welsh. And it’s just one of more than 15,000 images from the collection that are already in active use, about a year after first being made available.

These tools do not yet show the number of pageviews of the articles in question, although that data is available. For example, the German Wikipedia article about Willy Brandt was viewed 38,449 times in December 2009. Considering the combined language usage of Wikipedia, the use of images in many articles creates a large aggregate impact.

Like all media files in Wikimedia Commons, the image is available under a free content license, the Creative Commons Attribution/Share-Alike License. This means that it is usable by third parties as well, provided that proper credit is given. Tracking third party usage is, of course, more difficult. The MediaWiki software powering Wikimedia projects has built-in support for Wikimedia Commons (called “InstantCommons“), meaning that any wiki, anywhere, can immediately use files uploaded to Wikimedia Commons if this feature is enabled. For example, you can view the Willy Brandt image on WikiEducator (not a Wikimedia project), with all the same metadata, even though it has never been uploaded there. In the future, we may be able to track image usage across third party MediaWiki installations as well.

The Virtuous Circle

Not only do these images enrich articles in many languages, they also make it easier for people in languages that don’t have an article to get started. And, importantly, they drive awareness of the cultural institutions that provided them — as each and every image carries a visible seal when clicked:

Note how even the seal itself has been translated into 23 languages already. The images carry the original metadata provided by the Bundesarchiv:

This links back to a copy hosted on the archive’s servers. Because the descriptions and other data in the records of the German Federal Archives sometimes contain errors, there’s a dedicated page that lets volunteers submit corrections. This page is regularly reviewed by the archive’s employees, and corrections are incorporated into its records.

The usage of the images therefore drives interest in the content, awareness of the institutions, improvements of the metadata — and hopefully incentivizes other institutions to follow. Since the German Federal Archives, several large content partnerships have been established:

• The donation of 250,000 historic images by the German “Fotothek” (more info)
• The donation of 39,000 images about Suriname and Indonesia by the Dutch Tropenmuseum (more info), with more to follow

• “Wiki Loves Art Netherlands“, a large-scale competition to take photos of artistic objects, with more than 40 participating cultural institutions, resulting in more than 4,000 image uploads to Wikimedia Commons
• The upload of 140 videos from the Dutch newsreel Polygoon-journal
• The upload of more than 30,000 images of ants from the open AntWeb archive by its maintainers

Beyond partnering with cultural institutions, Wikimedia chapters have also taken a leadership role in documenting the world around us through picture competitions, expeditions, and workshops. The aforementioned metrics can be used to track which models produce content that ends up being widely used in Wikimedia’s projects. Examples include:

• a project by Wikimedia Česká republika to document Czech municipalities (funded through WMF’s chapters grants program), which so far has resulted in more than 2,000 uploaded photographs;
• the Israeli “Pikiwiki” project, a dedicated platform for donating photographs from Israeli history and society, which has resulted in more than 5,000 uploaded photos;
• financial support by chapters for travel, event attendance, etc., such as Wikimedia France’s funding program, which has resulted in nearly 5,000 uploaded photographs.

The usage of images from these and other initiatives will now be tracked over time. Of course, having such metrics is only the beginning, and WMF will invest in global program support capacity to ensure that we learn from, document, and incentivize best practices.

Managing growth

Altogether, Wikimedia Commons has achieved extraordinary growth over the past year. Launched in September 2004, it took two years for the multimedia repository to reach the milestone of one million files. We’re now at almost six million files, two million of which were added in the last 12 months.  More content partnerships, new video functionality, and improved usability (see earlier post) will further accelerate this growth.

Thanks to Wikimedia’s large network of supporters, we can keep up with this growth. It’s been a much closer call this time than we would like, as the chart below showing our recently shrinking media storage capacity illustrates (out of a total of 8 terabytes):

But yesterday, we put into service a new media storage server which more than triples our total storage capacity (it will be redundantly mirrored to a second server with the same capacity). This, too, is likely only the beginning. Wikimedia Commons is not comparable to websites like Flickr or Picasa: it does not aim to document vacations, parties, and precious life moments. It is a repository of educational media. But there’s a world full of riches waiting to still be brought closer to the minds of millions.

Erik Moeller
Deputy Director, Wikimedia Foundation

[1] excluding the use of images for purposes of navigation and topical representation on a large number of articles

Contact a local Wikimedia chapter

Further reading:

• In August 2009, Wikimedia Australia organized the “GLAM-Wiki” conference, bringing together 170 representatives of the Australian and New Zealand cultural sector (galleries, libraries, archives and museums – GLAMs). One of the work products of the conference was a series of recommendations to Wikimedia, to cultural institutions, and to policymakers. These recommendations show that our work is far from complete. They are also an example of transparent and honest dialogue.
• The Wikimedia Outreach teamis developing resources and documentation to help Wikimedians in their work with cultural institutions:
  • Case study of the Tropenmuseum partnership
  • Case study of the German Federal Archives partnership
  • In a nutshell: How to build a content partnership

Upcoming events:

• On April 13, 2010, Wikimedia volunteers and Wikimedia Foundation representatives will participate in a one-day workshop as part of the “Museums and the Web 2010” conference (“Wikimedia@MW2010“) to further explore and promote the active engagement between the communities.
• On January 31, 2010, Wikimedia UK will kick off Britain Loves Wikipedia, a month-long photo competition that invites the general public to take photos of cultural treasures in participating institutions, for the primary purpose of illustrating Wikipedia articles

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We’re excited to learn today that the Webby Awards have chosen Wikipedia as one of the ten most influential “Internet moments of the decade.” The timing is excellent as we’re now well-underway with our 6th annual fundraising drive.  It’s a great time to think about the extraordinary efforts of thousands of volunteers to make Wikipedia and its sister projects, and to make a donation to help ensure Wikipedia forever.

Alongside the other major hallmarks of a decade of the web, including protests in Iran, the 2008 presidential election, the expansion of craigslist, and the debut of the iPhone, Wikipedia is profiled – highlighting early beginnings in 2001 with 20,000 articles and 18 languages to its status today as a top-five web property used by hundreds of millions of people around the world.

Thanks to the Webby’s for such esteemed recognition, and congrats to the other big projects and story-makers of the year. Here’s to another big decade of influencing the web and promoting free knowledge!

Jay Walsh, Head of Communications

Last week, the National Portrait Gallery in London, UK sent a threatening letter to a Wikimedia volunteer regarding the upload of public domain paintings to Wikimedia’s media repository, Wikimedia Commons.

The fact that a publicly funded institution sent a threatening letter to a volunteer working to improve a non-profit encyclopedia may strike you as odd. After all, the National Portrait Gallery was founded in 1856, with the stated aim of using portraits “to promote appreciation and understanding of the men and women who have made and are making British history and culture.” [source] It seems obvious that a public benefit organization and a volunteer community promoting free access to education and culture should be allies rather than adversaries.

It seems especially odd if seen in the context of the many successful partnerships between the Wikimedia community and other galleries, libraries, archives and museums. For example, two German photographic archives, the Bundesarchiv and the Deutsche Fotothek, together donated 350,000 copyrighted images under a free content license to Wikimedia Commons, the Wikimedia Foundation’s multimedia repository. These photographic donations were the successful outcome of thoughtful negotiations between Mathias Schindler, a Wikimedia volunteer, and representatives of the archives. (Information about the Bundesarchiv donation ; Information about the Fotothek donation)

Everybody ended up winning. Wikimedia helped the archives by working to identify errors in the descriptions of the donated images, and by linking the subjects of the photographs to accepted metadata standards. Wikipedia has driven new traffic to the archives. And the more than 300 million monthly visitors to Wikipedia have been given free access to amazing photographs of historic value they would otherwise never have seen.

More examples:

• During the past few months, Wikimedia volunteers have worked with cultural institutions in the United States, the United Kingdom and the Netherlands to take thousands of photographs of paintings and objects for Wikimedia Commons. This project is called “Wikipedia Loves Art.” Again, everybody wins: the museums and galleries gain greater exposure for the images, Wikipedia is better able to serve its audience, and people around the world are able to see cultural treasures they might otherwise never have had access to. (See the English Wikipedia page about the project and the Dutch project portal.)
  

• Individual Wikimedia volunteers work with museums and archives to restore digital versions of old images by removing visible marks such as stains and scratches. The work is painstaking and difficult, but the results are terrific: the work is returned to its original glory, with its full informational value restored. Audiences can appreciate it once again. (Restoration work is coordinated through the “Potential restorations” page, and many examples of restoration can be found among Wikimedia’s featured pictures.)
  

Three Wikimedia volunteers have summarized these opportunities in an open letter: Working with, not against, cultural institutions. On August 6-7, Wikimedia Australia is organizing an event to explore these and other models of partnership with galleries, libraries, archives and museums (GLAM).

Why do Wikimedia volunteers donate their time to painstaking restoration work, the photographing of art, and the negotiation of partnerships with cultural institutions? Because Wikimedia volunteers are dedicated to making information – including images of historic or informational importance – freely available to people around the world. Cultural institutions should not condemn Wikimedia volunteers: they should join forces with them in a shared mission.

We believe there are many wonderful opportunities for Wikimedia to work together with cultural institutions to educate, inform, and enlighten, and to share our cultural heritage. If you would like to get involved in the discussion, we invite you to join the Wikimedia Commons mailing list. Subscribe and introduce yourself – the list is read by many Wikimedia volunteers and by some volunteers associated with Wikimedia chapters as well as some Wikimedia Foundation staff. Alternatively, if there is a chapter in your country, you may want to get in touch with them directly. You can also contact the Wikimedia Foundation. Please feel free to send me your first thoughts at erik(at)wikimedia(dot)org, and I will connect you as appropriate.

The NPG is angry that a Wikimedia volunteer seems to have uploaded to Commons photographs of public domain paintings that are owned by the NPG. Intitially it sent threatening letters to the Wikimedia Foundation, asking us to “destroy all the images”. (Contrary to public claims, these letters did not include an offer for compromise. The NPG is possibly confusing its correspondence with a letter exchange in 2006 with a Wikimedia volunteer, which the user published here.) The NPG’s position seems to be that the user has violated copyright law in posting the images.

Both the NPG and Wikimedia agree that the paintings depicted in these images are in the public domain – many of these portraits are hundreds of years old, all long out of copyright. However, the NPG claims that it holds a copyright to the reproduction of these images (while also controlling access to the physical objects). In other words, the NPG believes that the slavish reproduction of a public domain painting without any added originality conveys a new full copyright to the digital copy, creating the opportunity to monetize this digital copy for many decades. The NPG is therefore effectively asserting full control over these public domain paintings.

The Wikimedia Foundation has no reason to believe that the user in question has violated any applicable law, and we are exploring ways to support the user in the event that NPG follows up on its original threat. We are open to a compromise around the specific images, but our position on the legal status of these images is unlikely to change. Our position is shared by legal scholars and by many in the community of galleries, libraries, archives, and museums. In 2003, Peter Hirtle, 58th president of the Society of American Archivists, wrote:

“The conclusion we must draw is inescapable. Efforts to try to monopolize our holdings and generate revenue by exploiting our physical ownership of public domain works should not succeed. Such efforts make a mockery of the copyright balance between the interests of the copyright creator and the public.” [source]

Some in the international GLAM community have taken the opposite approach, and even gone so far to suggest that GLAM institutions should employ digitial watermarking and other Digital Restrictions Management (DRM) technologies to protect their alleged rights over public domain objects, and to enforce those rights aggressively.

The Wikimedia Foundation sympathizes with cultural institutions’ desire for revenue streams to help them maintain services for their audiences. And yet, if that revenue stream requires an institution to lock up and severely limit access to its educational materials, rather than allowing the materials to be freely available to everyone, that strikes us as counter to those institutions’ educational mission. It is hard to see a plausible argument that excluding public domain content from a free, non-profit encyclopedia serves any public interest whatsoever.

Erik Moeller
Deputy Director, Wikimedia Foundation

On June 15, the site-footer and various other messages in the English Wikipedia were changed to reflect the licensing change that the Wikimedia community overwhelmingly approved last month: from the GNU Free Documentation License as the primary content license to the Creative Commons Attribution Share-Alike License (CC-BY-SA). Creative Commons founder Larry Lessig tweeted that it was the “first copyright message ever to bring tears” to his eyes, and Mike Linksvayer called it a “free culture win” in the Creative Commons blog.

A few other Wikimedia wikis and projects have followed in a bottom-up manner, but today we standardized the site language to ensure that all our projects in all languages reflect the new terms (see this message for some more internals about the process). Want to translate text from the Italian to the Spanish Wikipedia? Both are CC-BY-SA. Use content from Wiktionary? It’s CC-BY-SA. A textbook from the French Wikibooks? CC-BY-SA.

Perhaps the most significant reason to choose CC-BY-SA as our primary content license was to be compatible with many of the other admirable endeavors out there to share and develop free knowledge: projects like Citizendium (CC-BY-SA), Google Knol (a mix of CC licenses, including CC-BY and CC-BY-SA), WikiEducator (CC-BY-SA), the Encylcopedia of Earth (CC-BY-SA), the Encyclopedia of the Cosmos (CC-BY-SA), the Encyclopedia of Life (a mix of CC licenses), and many others. These communities have come up with their own rules of engagement, their own models for sharing and aggregating knowledge, but they’re committed to the free dissemination of information. Now this information can flow freely to and from Wikimedia projects, without unnecessary legal boundaries.

This is beginning to happen. A group of English Wikipedia volunteers have created a WikiProject Citizendium Porting, for example, to ensure that high quality information developed by the Citizendium community can be made available through Wikipedia as well, with proper attribution.

The world of free knowledge doesn’t end with Wikipedia, and it shouldn’t. Indeed, license compatibility is just one part of a functioning, decentralized free knowledge ecosystem. Incidentally, with the exception of Google Knol and EOL, all of the aforementioned projects use MediaWiki, the open source collaboration software developed and maintained by the Wikimedia Foundation – so, we are well-positioned to help further develop this ecosystem of knowledge in the future.

Erik Moeller
Deputy Director, Wikimedia Foundation

Today Google is announcing the release of Google Translator Toolkit, a new application that extends their well known translation tool, Google Translate.  The Tool kit may change the way Wikipedia grows in other languages (from Google’s announcement today):

At Google, we consider translation a key part of making information universally accessible to everyone around the world. While we think Google Translate, our automatic translation system, is pretty neat, sometimes machine translation could use a human touch. Yesterday, we launched Google Translator Toolkit, a powerful but easy-to-use editor that enables translators to bring that human touch to machine translation.

Google Translator Toolkit allows users to help the system learn adaptively – and it has built-in functionality that will allow rapid translation of pages from Wikipedia.  Readers can correct mistakes, add context, and generally improve the translator’s ability to provide stronger first drafts of translations. This is a tremendous step towards free culture and the expansion of free knowledge on behalf of Google.

Volunteers at Effat University in Saudi Arabia have been working with Google to translate over 100,000 words into from the English Wikipedia into Arabic to help build the Toolkit and pave the way for further translations of Wikipedia content, a strong showcase for the Toolkit (more from Google):

These articles were among most widely searched articles throughout the Middle East, and they were either previously unavailable in Arabic or they were short relative to the English article. We are now reviewing and posting these top articles back to Wikipedia, in order help to make Wikipedia even more useful in Arabic. As Saudi Arabia’s HRH Princess Lolowah Al-Faisal said, Effat worked with Google “to solve the problem of making a huge amount of online information available to Arabic speakers, all over the world.”

You can try out the toolkit here.  Google has also posted a video to provide a quick tutorial. We look forward to seeing even more active translation within Wikipedia and beyond over the coming months.

Jay Walsh, Head of Communications

I’m delighted to tell you that John Broughton’s book “Wikipedia: The Missing Manual” has been made available for free on the English language Wikipedia. O’Reilly Media announced this the other day. This is terrific news and will not only enable Wikipedia users around the world to read John’s book but also to edit it.

John first contributed to Wikipedia in August 2005 and his biggest accomplishment so far was the writing of the Editor’s index to Wikipedia, a comprehensive list of reference pages and links to useful information and tools for Wikipedia editors.

“Wikipedia: The Missing Manual” teaches new users how to contribute to Wikipedia and gives practical advice on how to collaborate with others to improve the free encyclopedia’s content. The book has first been published at O’Reilly’s in January 2008 and can now be found on Wikipedia’s help pages.

Please join me in thanking John for this great gift!

Frank Schulenburg
Head of Public Outreach

This afternoon the Wikimedia Foundation announced that the Internet Watch Foundation has taken Wikipedia off of the United Kingdom internet ‘blacklist.’  We’re very pleased with this development, and happy that editing and viewing in the United Kingdom is returning to normal.

We’d like to thank the thousands of Wikipedia supporters who have spoken out about this situation or taken the time to contact us with their concerns.  We’re thankful as well to the IWF for acting quickly to resolve the block.

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This weekend has seen quite a bit of coverage of an unfortunate situation for Wikipedia users in the United Kingdom.  The Internet Watch Foundation, a UK-based self-regulatory body, has taken action to block access to specific Wikipedia content in the UK, and in turn has caused a major issue for the UK Wikipedia community.  The censoring has dramatically affected the way UK traffic is handled by Wikipedia, and in short, about 95% of the UK is barred from editing Wikipedia.

This is particularly bad news for the entire Wikipedia project and the millions of users from around the world who visit Wikipedia every day.  On the English Wikipedia alone edits and contributions from the UK account for at least 25% of overall editing activity.

The Wikimedia Foundation has distributed this statement to the press and internally among its global community of volunteers to explain the situation and the reasons behind the blocks in the UK.  We’ve also prepared a series of Questions and Answers.

We are hopeful that discussions with the IWF will continue, and that all actions and measures against Wikipedia in the UK will be suspended.  Please share your support for Wikipedia and let others know how you feel about this situation.

Thanks,

Jay Walsh, Head of Communications

German Wikipedians discovered a road sign citing Wikipedia. The road sign is located at Hamburg, the second-largest city in Germany. It denotes the “Erika-Mann-Bogen”, a street named in 2006 after Erika Mann (1905–1969) (article in English), the eldest daughter of Nobel Prize laureate Thomas Mann.

Members of the German Wikipedia community assume that the Hamburg municipality, by explicitly citing Wikipedia, wanted to express its esteem for the Wikimedia project, which is in Germany comparably high. Others raised the question if the usage of the text complies the GNU Free Documentation License (GFDL). One participant of the discussion joked that the GFDL had perhaps been printed on the backside of the sign which can not be seen on the photo.

Frank Schulenburg, Head of Public Outreach