Wikimedia Deutschland, the official Wikimedia Chapter in Germany, is the largest chapter fundraiser in the Wikimedia movement. This report of the 2012 fundraiser in Germany expands on the Wikimedia Foundation fundraiser report published this week on the Wikimedia Blog. The original blog post in German can be found here
Wikimedia Deutschland has experienced continued support from Wikipedia readers and the 2012 fundraising efforts again demonstrated how much people value the free encyclopedia. Even though this campaign was three days shorter than the previous year, we were able to increase the total result by 32 percent: 5,273,374 Euros were donated for Wikipedia and free knowledge during the last weeks via our fundraiser.
The online encyclopedia rests on many shoulders. It not only relies on the contributions of thousands of volunteer editors and supporters of free knowledge, but also on the 233,813 people who were inspired to donate. To look at this strong current of continuing support another way: We received a donation every 20 seconds over 49 days, between November 13 and December 31, 2012 (compared to 160,000 donors in the previous year). The average donation was 22,50 Euros. With many people giving to Wikipedia by means of small contributions, we’re not overly reliant on large donors and we can maintain our independence.
Wikimedia Deutschland is particularly happy about the many German Wikipedia readers who were willing to make recurring donations. Once again, we were able to increase the number of recurring donors by almost 50 percent compared to the previous year. During the fundraiser, more than 7,300 people opted for supporting Wikipedia on a regular basis.
Apart from asking for support in the form of donations, during this campaign we specifically asked Wikipedia readers to become members of Wikimedia Deutschland as well. Right after after they finished their payment, donors were able to fill out an online form in order to become a member. This simplified process was a sweeping success. We activated 2,376 new members, which means that, over the course of a few weeks, we almost doubled the number of Wikimedia Deutschland’s members.
Even though we were thoroughly prepared for the fundraiser, its start always marks the beginning of great activity for us. From the moment we switched on the fundraising banners on Wikipedia, we began to receive high volumes of e-mails and phone calls. That is why we now have some back up in our team. We know now that this was a wise decision. We were able to answer more than 100 e-mails during every day of the campaign (4,267 in total) and we answered all inquiries by the end of the campaign for the first time.