What’s happening to Wikipedia’s volunteer community? Earlier this week, the Wall Street Journal reported that “Volunteers Log Off as Wikipedia Ages”. The article is a comprehensive description of the challenges and opportunities facing the Wikipedia community. Among other things, it describes recent research findings regarding the number of Wikipedia editors. A quote from the article: “In the first three months of 2009, the English-language Wikipedia suffered a net loss of more than 49,000 editors, compared to a net loss of 4,900 during the same period a year earlier, according to Spanish researcher Felipe Ortega.”

Other news stories have further focused on this particular number, some going so far to predict Wikipedia’s imminent demise, others highlighting its strengths and resilience. It’s understandable that media will look for a compelling narrative. Our job is to arrive at a nuanced understanding of what’s going on. This blog post is therefore an attempt to dig deeper into the numbers and into what’s happening with Wikipedia’s volunteer community, and to describe our big picture strategy.

In a nutshell, here’s what we know:

• The number of people reading Wikipedia continues to grow.  In October, we had 344 million unique visitors from around the world, according to comScore Media Metrix, up 6% from September.  Wikipedia is the fifth most popular web property in the world.
• The number of articles in Wikipedia keeps growing.  There are about 14.4 million articles in Wikipedia, with thousands of new ones added every day.
• The number of people writing Wikipedia peaked about two and a half years ago, declined slightly for a brief period, and has remained stable since then.  Every month, some people stop writing, and every month, they are replaced by new people.

The numbers quoted in the Wall Street Journal are the result of analysis by Spanish researcher Dr. Felipe Ortega. Dr. Ortega has conducted valuable research on a wide range of aspects of the projects hosted by the Wikimedia Foundation.  It is, however, important to understand the meaning of the cited numbers.  Dr. Ortega’s findings are described in his doctoral thesis “Wikipedia: A quantitative analysis.”

Even more importantly, the findings reported by the Wall Street Journal are not a measure of the number of people participating in a given month. Rather, they come from the part of Dr. Ortega’s research that attempts to measure when individual Wikipedia volunteers start editing, and when they stop. Because it’s impossible to make a determination that a person has left and will never edit again, there are methodological challenges with determining the long term trend of joining and leaving: Dr. Ortega qualifies as the editor’s “log-off date” the last time they contributed. This is a snapshot in time and doesn’t predict whether the same person will make an edit in the future, nor does it reflect the actual number of active editors in that month.

Dr. Ortega supplements this research with data about the actual participation (number of changes, number of editors) in the different language editions of our projects. His findings regarding actual participation are generally consistent with our own, as well as those of other researchers such as Xerox PARC’s Augmented Social Cognition research group.

What do those numbers show?  Studying the number of actual participants in a given month shows that Wikipedia participation as a whole has declined slightly from its peak 2.5 years ago, and has remained stable since then. (See WikiStats data for all Wikipedia languages combined.) On the English Wikipedia, the peak number of active editors (5 edits per month) was 54,510 in March 2007. After a more significant decline by about 25%, it has been stable over the last year at a level of approximately 40,000. (See WikiStats data for the English Wikipedia.) Many other Wikipedia language editions saw a rise in the number of editors in the same time period. As a result the overall number of editors on all projects combined has been stable at a high level over recent years. We’re continuing to work with Dr. Ortega to specifically better understand the long-term trend in editor retention, and whether this trend may result in a decrease of the number of editors in the future.

Let’s move on to the bigger picture.

The mission of the Wikimedia Foundation, a non-profit organization, is to ensure that every single human being can share in the sum of all knowledge. Both the health and growth of our volunteer community are key to succeeding in that endeavor. This is why the Wikimedia Foundation works with researchers from around the world to understand what is happening in its projects, supports comprehensive analytics work, and is pursuing long term initiatives to recruit new editors and support the development of its communities:

• Our usability initiative is making it easier to contribute to Wikipedia and its sister projects by improving the underlying open source technology. Removing barriers is key to recruiting new editors.
• Our outreach initiative is developing a comprehensive set of training and outreach materials that will help us to recruit new volunteer editors.
• Our strategic planning initiative is a unique community-driven process to identify how we can maximize our impact. One of its task forces is specifically studying community health.

Wikimedia chapter organizations around the world are supporting our technology work, our outreach initiatives, and strategic partnerships; their activities are documented in the archive of chapter reports.

The Wikimedia volunteer community is also engaged in important discussions and experiments. A community-initiated project in the English Wikipedia, for example, tried to assess the typical experience of new Wikipedia editors when trying to contribute useful content. This newbie treatment study is directly informing community discussions about community processes. Similar experiments and large strategic discussions are happening in other languages.

These discussions and projects are important. Wikimedia is a unique global volunteer movement to share what we know, to make and keep it available. We need your help and your participation in these initiatives – please follow the above links and get involved.

We want more people to join us, to edit Wikipedia to make it richer and better and more comprehensive. We don’t know what the “perfect” number of Wikipedia volunteers is, but we do know that we want to significantly increase it from where it is today.

In addition to direct volunteer participation, Wikimedia depends on public support. If you share our goal of bringing free knowledge to every person on the planet, please make a donation today.

Erik Moeller, Deputy Director
Erik Zachte, Data Analyst
Wikimedia Foundation

The first ever Wikimedians’ conference is taking place in Tokyo this weekend. A group of Wikimedians, who were inspired by Wikimania 2008 in Alexandria, Egypt, gathered in Akihabara, Tokyo, Japan in the late summer of 2008. Those who traveled to Alexandria shared their excitement and inspiration gathered from Wikimania, and others listened. The excitement in the room turned into collective will power, determined to form a Wikimedians’ conference in Japan within a year from the meeting.

Wikimedia Conference Japan (WCJ) is happening this Sunday, November 22nd, at the University Tokyo’s Hongo Campus. The Center for Knowledge Structuring of the University Tokyo offered the space for this conference. Japanese National Institute of Informatics also supports this conference and invited Jay Walsh, Head of Communications, to give the keynote speech. WCJ will cover a number of topics including academic research, wiki workshops, introduction of Wikimedia projects, language support and education.

The goal was to draw 150 participants, however due to overwhelming interest, 180 have already registered with more expected on the day of the conference. As a volunteer organizer, I am sending my cheers to WCJ organizers from San Francisco. I hope this conference will create synergy among Japanese Wikimedians and who knows, Wikimania 2011 could take place in Tokyo.

Naoko Komura

Over the last few weeks Huffington Post readers have been asked to select a variety of ‘game changers of the year’ in categories ranging from entertainment, philanthropy, eco, and media.  We were very pleased to see our own Executive Director Sue Gardner nominated as one of the Post’s ‘game changers’ of the year – and as of today we’ve learned that Sue came out on top – she is the chosen game changer of the year in media!  Way to go, Sue!

How Sue is changing the game, according to the Huffington Post:

Taking the people’s online encyclopedia to the next level. Drawing on the Wikimedia Foundation’s mission of bringing free knowledge to everybody, executive director Gardner is overseeing a strategic plan to broaden access to Wikipedia’s vast storehouse of information. Her battle plan: making Wikipedia easier to use and available to more people worldwide. Expansion takes money, but it helps to be one of the Web’s five most-trafficked sites. In the depths of the recession, the foundation raised $3 million in ten days, completely covering its 2009 operating budget.

We couldn’t agree more! Thanks to the poll voters and Huffington Post readers for putting our Foundation’s leader at the top of the game. And voters, take your love for Wikipedia and make a donation to Wikipedia and the Foundation during our annual campaign!

Jay Walsh, Communications

We’re excited to learn today that the Webby Awards have chosen Wikipedia as one of the ten most influential “Internet moments of the decade.” The timing is excellent as we’re now well-underway with our 6th annual fundraising drive.  It’s a great time to think about the extraordinary efforts of thousands of volunteers to make Wikipedia and its sister projects, and to make a donation to help ensure Wikipedia forever.

Alongside the other major hallmarks of a decade of the web, including protests in Iran, the 2008 presidential election, the expansion of craigslist, and the debut of the iPhone, Wikipedia is profiled – highlighting early beginnings in 2001 with 20,000 articles and 18 languages to its status today as a top-five web property used by hundreds of millions of people around the world.

Thanks to the Webby’s for such esteemed recognition, and congrats to the other big projects and story-makers of the year. Here’s to another big decade of influencing the web and promoting free knowledge!

Jay Walsh, Head of communications

The Wikipedia Usability Initiative partnered with Bolt Peters and Davis Research to evaluate the changes we’ve implemented so far and inform our work moving forward.  If you don’t know what changes we are talking about, check out our Beta (including a new skin, new toolbar, improved search, and more) by following these instructions.

Overall, the study confirmed that we are on the right track with our beta features – showing us room for improvements, maybe a bug or two along the way, and work yet to be done!  You can view the full report (and soon the full videos) on our project wiki, but we thought we’d share with you some highlights:

Success

“It was easy, and I wouldn’t have thought it would be that easy.”

“Before there were a lot of tools, and I liked that they were all spread out in front of you, but this actually makes a lot of sense. I had to muddle my way through the older system, but this one seemed fine.”

“Websites don’t have common sense, but programmers do.”

The majority of our 8 interview subjects found and used our features and tools without instruction and with success.  Special victories go to our more spacious and grouped tabbed navigation, improved search and new searchbox location, and built-in toolbar.  In using these features, users were not only less intimidated, but also showed a greater ease of use and increased performance.  All of the 8 users successfully found the “edit” tab with a minimum of hunting; no one resorted to Google to get to the Wikipedia article they were seeking; two of our users even expressed pleasure and delight in the process!  Perhaps small victories, but a major change from our first study if you remember!

Needs Improvement

“Uh-oh, I think I may have made the wrong kind of link before. I’ll go to the preview window to see if this is a link. It would have been nice to just edit it in the preview.”

“This is different, it’s got these hot-links [the table of contents]. That’s nice.”

“Links are so easy to screw up. I’m not sure if we’ve correctly typed the link markup. Ah, there are these buttons…”

Some of our tools are definitely still rough around the edges – their flaws and failures were seen in technicolor when observing people using them.  Our link dialog caused the most confusion.  6 of our 8 users initially made some errors in using it, and some received a false positive assurance when they had not actually accomplished the link behavior they were attempting.  Oops!  Our features need to err on the side of a user’s expectation rather than giving users access to the technical structure or wiki syntax, which they did not in this case.  For example, to create a new link in our prototype, users were asked to specify whether they wanted to create an “external link” (to a website) or “internal” link (to a different article) – a differentiation that exists in wiki code, but not in the eyes of a novice user.  Additionally, our toolbar buttons need to behave consistently and be grouped accordingly.  Having dialogs for links and tables, and not having one for a reference was not acceptable and led to some quite confused and persistent button pushing by our subjects.

Speaking of buttons, our “Bold” and “Italics” toolbar buttons use the roman character “a” – the result of our struggled effort to be accessible to an international community while attempting to take advantage of software standards.  In our effort to generalize, we became too general – even those users who correctly guessed the purpose of these buttons had to hover over or use them to confirm their assumptions.  We’re going all in – look out for our efforts to make our toolbar icons language specific soon!

As if we didn’t already know it – adding media or “embedding a file” was the least understood toolbar action of our study.  Most users avoided it, but when they did the sample text that it inserted provided no additional insight.

Moving Forward

“I’m completely intimidated by that [template].”

“I’m not sure what that is. I’m going to save it and then see, because this preview is too confusing.”

Our study illustrated how large an effect a small change can have and brought to our attention tweaks and enhancements that need to be made to our current features.  It also showed us that we are just a slice of what is a very, very large pie.  We had many deja vu moments seeing users flounder around previewing and saving, many times adopting strange techniques and multiple windows to add a simple sentence.  The terms “code,” “computer lingo,” “html” often came up and highlighted the separation users feel from their content while editing.  The expectation for editing a wiki to be similar to editing a blog or word processing document was still prevalent.  And though our Table of Contents and built-in cheat sheet put out some small fires, when navigating an lengthy article or searching for help, we again heard “there sure is a lot of stuff to read” and “this is where I’d give up.”

As we’ve mentioned before, we cannot tackle the full scope of issues that our study participants surface.  But I think I can speak for our team when I say we all felt a certain amount of satisfaction in the results of those problems we did address and it has only made us more eager to attack new problems and iterate on solutions we’ve proposed.  As always, we look forward to your comments, insights, and feedback!  We also appreciate your contributions during our fundraiser – it’s in part community support like this that makes the Foundation’s work possible.

Parul Vora + the Wikimedia Usability Initiative

Today, I’m excited to announce the kick-off of Wikimedia’s annual fundraising campaign.

Lots of people love Wikipedia, but surprisingly few know it’s run by a non-profit, the Wikimedia Foundation. The Wikimedia Foundation has just one purpose: to support the free and open sharing of knowledge. We don’t sell information and we don’t accept advertising.  Your donation is what makes Wikipedia possible.

When Jimmy Wales founded Wikipedia in 2001, it was just an experiment. Nobody imagined Wikipedia would really succeed — least of all, probably, Jimmy.  He just thought it would be interesting to try.

But now, fewer than 10 years later, the number of people who use Wikipedia has grown to 330 million.  Students, teachers, tourists, entrepreneurs, parents, job-hunters, retired people, doctors, artists, engineers — everywhere around the world.  We use Wikipedia because it’s free, it’s convenient, and it gives us the information we’re looking for.  It’s always there when we want it.

This fundraising campaign offers Wikipedia readers the opportunity to celebrate Wikipedia and protect it for the future — for yourself, and for everyone else.

I’m aiming this year to raise 7.5 million dollars, up from five million last year.  That money will go towards technology and people — the servers and bandwidth required to operate the site, and the staff of 30 people who keep it running. You can find more information about how the money is spent, here.

There are some changes in the campaign this year.

• For the first time, you can give through your cellphone.  Just text WIKI to 25383 to make a ten dollar donation that’ll be charged to your phone bill. Currently this will only work for US cellphones, but in future we’ll expand it beyond the US.
• There are also buttons and badges you can put on your own site to encourage your friends to donate.
• Now you can donate via credit card, without having to enter the PayPal site. (For some people, the PayPal branding has been a deterrent — they thought they might need to join PayPal to donate.) To give easily without joining PayPal, using your VISA, Mastercard, American Express or Discover card, go here.

You can stay up-to-date on the campaign by checking back here at the Wikimedia Foundation blog, where Wikimedia’s Head of Community Gifts Rand Montoya will be giving regular updates.  On Identi.ca and Twitter, you can look for, and use yourself, @wikipedia and @wikimedia.

Thank you so much for using Wikipedia.

Since 2001, people around the world have joined together to create the greatest collection of shared knowledge in human history.  We are united by our love of knowledge, by our sense of curiosity and discovery, and by the understanding that we know more together than any one of us could possibly know alone.  Please donate to support Wikipedia, and everything it stands for.

Sue Gardner
Executive Director

You can select your subtitle language

We have just finished up the Multimedia Usability Project Meeting here in France. I am sure there will be more general wrap up coverage of the meeting shortly… but I wanted to share a hack we worked here.

For a long time people have requested subtitle support for mediaWiki embed videos and at this meeting we were finally able to sit down and hack up an initial solution. The system works by putting the srt files into the wiki so people can collaborate on translation and contribution. The naming scheme is “TimedText” followed by the file name followed by the language code followed by .srt . We include a basic editor to upload srt files and switch between between languages. We presently display the subtitles on the side of the video but they should make there way below the video soon. There are lots of supporting projects to work on if anyone is interested ;)

How do I try it out

To try it out install the mwEmbed gadget and then visit either video linked to in this post. Hopefully we can produce some more documentation soon :)

Some quick ideas for enhancements ( I am sure you can think of some too) :

• A translation interface maybe borrowing from the techniques used on translatewiki.net
• A simple search of subtitles from the current video
• A more complex search system for subtitles across all videos
• Timed metadata a-la-metavid

subtitles on commons using the mwEmbed gadget

Localization Update: As mentioned in the comments we are still missing some of the localizations msgs. They should be making their way in there soon, along with some other updates.

Maybe you’ve been editing Wikipedia for years. Or maybe you made your first edit a few days ago. Whatever your experience, you likely know at least one central fact about editing – that it can be difficult for newcomers to master the skills necessary for contributing to Wikipedia.

We want to change that, and we need your help. That’s why Wikimedia is kicking off a new project, the Bookshelf Project, developed to extend the reach and improve the quality of Wikipedia articles by increasing participation. We’re designing the Bookshelf Project to create a core set of public outreach materials designed to recruit new, high-value Wikipedia contributors. The idea is that by increasing potential contributor awareness, fostering excitement, and providing the training tools new editors need to get started, we’ll draw many more new editors than we do today. And we believe recruiting new high-value contributors to Wikipedia will necessarily increase the usefulness and quality of our encyclopedia.

Now we already know that many Wikipedia readers have never thought about editing the encyclopedia – even though there’s lots of information available about how to do so. Our goal is to reach out to those editors more actively – both to make them feel welcome and give them a great set of starting tools. We hope to seed the knowledge and enthusiasm about contributing to Wikipedia in such a way that it propagates itself.

We have lots of good reasons to believe this dream is achievable. Here’s one reason: we know anecdotally how easy it can be to inspire someone to edit and to share knowledge about editing. For example, during recent user testing for the Usability project, we interviewed a woman who uses Wikipedia daily, mainly to help her daughter with homework. She is an avid fan but had never edited. During the testing, she edited for the first time and immediately became excited about the possibilities of sharing what she knows and loves with others. She understood and was eager to implement Wikipedia’s core tenets of neutrality and verifiability. And she was eager to go home, share her excitement and recruit others to the effort.

Now, we can’t do one-on-one interviews with every possible new editor. But stories like this one suggest that we can leverage our experience with a few editors in ways that will benefit many more potential contributors. And that is the essence of the Bookshelf materials we plan to develop with your help.

We also plan to tap educational resources, since we know Wikipedia is a fact of life in many educational situations, usually as a reference tool. The Bookshelf Project will support additional educational applications by providing model lesson plans to show secondary school teachers and university professors how they can use writing, editing and collaboration in Wikipedia as core curriculum activities. In developing the Bookshelf Educational materials, we will work with subject matter experts to ensure the materials are relevant and applicable.

The Bookshelf Project will include materials to help journalists and other communications professionals do their jobs more easily, including techniques and information to help them be sure the information they use and the copy they write is accurate and up to date.

The Bookshelf materials will be developed in English and will be designed for translation, adaptation and use by volunteers, chapters and educational institutions such as schools and universities. We will use our new Outreach Wiki for the Bookshelf Project. This will be our place to give updates on the project and to get community feedback. There are lots of opportunities to help out, from acting as subject matter experts, to reviewing, and translation and localization.

We look forward to working together with our community on this initiative. If you’ve been in any way successful as a Wikipedia editor, we would value your input and feedback. There’s more than one way to contribute to Wikipedia’s success, but one major way to contribute has to be in the recruiting and training of new editors. The more we do to bring new, talented editors on board, the more comprehensive, reliable, and useful Wikipedia will be.

Marlita Kahn
Project Manager, Bookshelf Project

Our build/design friends from Because We Can over in Oakland have done some great work for us over the past two years – including some nice entry-way desks, tables, and advice on how to make our humble space look nice.  They’re also an open company that blazes a trail in using open-source software and providing open-source designs. But recently they finished a particularly special, signature production job for us, our brand new Wikipedia globe sign, now hanging in our offices at 149 New Montgomery in San Francisco.

Jeffrey and Jillian have put together a nice blog post that provides a detailed run-through on how they lovingly crafted the sign using their in-shop CNC robot and meticulous hand-painting.  It brings our new space together in an exciting way, and yes – if you walk right up, not only does it glow, but you can help piece together that magnificent globe.

We’ll have more news to share about the Wikipedia puzzle globe in the coming weeks, but for now we’re happy to be able to share the inside scoop on how this lovely sign came together.

Jay Walsh, Communications